NadiaZ Social Enterprise & Sustainability
NadiaZ House and Brand is a social enterprise as it aims at offering products and services that benefit to Humanity and at distributing the benefits along the product value chain.
NadiaZ Business Strategy Framework ©
NadiaZ designed two frameworks to visualize the contributions a luxury perfume brand can make to sustainable natural resource management, the conservation of biodiversity and transmission of knowledge & skills including in the Arts. It translates into human development in a life sustaining/flourishing world.
NadiaZ stance and niche is to glorify indigenous resources as a way to promote their conservation in a pragmatic manner. Communities around the globe have built their economy on the use of natural resource and often sustainable income generation from indigenous plants is overweighed by more lucrative businesses, as is the deforestation case of the Amazonian or the Central African rainforests. Uplifting the value chain can thus be a strong factor to prevent destructive behaviors, especially if it is linked with other supportive projects such as reforestation, eco-tourism, education, disaster risks reduction, livelihood, or public health. Therefore, the model of production promoted for the luxury perfume sector is to Produce Less for More.
Placing the value of a product according to the scarcity or significance of the resource can create a virtuous circle where even mass products design may become more ecological and of higher quality. The luxury sector has a unique role in setting trends, preserving traditions and skills, design objects that survive through the ages and can thus inspire others. All become possible when the consumers use their power by opting for more ecological, durable and better quality products. It is about cherishing special moments rather than wasting.